Writing a book is the easy part. The challenge seems to come with publication and promotion.
The first draft of “Eat Up” was targeted toward academia, and the tone was dry and, well, academic. The current version of the book is geared toward a much broader audience, which includes policy makers, practitioners, city planners, designers, community activists, economists, and academics. The book is very readable and its new content targets these varied audiences, but how do you attract these readers in the first place? The answer lies in promotion, strategically selecting a publisher, and finding a key person to write the foreward.
Since the book bridges several disciplines, the promotional strategies, publishing house, and foreward author would ideally target different audiences. If the publishing house is well respected in the design community, for example, then a food author should be approached to write the foreward. In theory, this method of diversified marketing will lure in a wide variety of readers, and help spread the word and push sales.