dreaming big

As discussed in the previous post, the importance of selecting the right person to write the book’s foreword is paramount.  The most appropriate candidates for “Eat Up” fall within the categories of food writer, community activist, designer, and practitioner….

diversified marketing

Writing a book is the easy part.  The challenge seems to come with publication and promotion. The first draft of “Eat Up” was targeted toward academia, and the tone was dry and, well, academic.  The current…