EAT UPEAT UP on Amazon!
Ladies and gentlemen; metro-agrarian enthusiasts around the globe. I am thrilled to announce that EAT UP | the inside scoop on rooftop agriculture is officially for sale on Amazon! Be one of the first to pre-order…
get ready, windy city!
Chicago‘s rooftop community will beam from October 17th to 20th, as the City of Chicago and Green Roofs for Healthy Cities host this year’s international green roof conference. Cities Alive is poised to attract design, policy, green roof, and agricultural professionals from around…
EAT UP BOOK DEAL!!
I am thrilled to announce that EAT UP | the inside scoop on rooftop agriculture will be published by New Society Publishers! The book will be released in Canada and the U.S. in spring 2013, with an…
3… 2… 1… action!
While standing in the spotlight may be uncomfortable at times, the strategic rooftop farmer embraces the media and “eats up” it’s marketing potential. Simply put, media coverage can be instrumental in disseminating a farm’s brand. Print…
the pitch.
In America, over an acre of farmland is lost every minute.* With the increasing appeal of urban living and pop culture’s rediscovery of fresh food, urbanites are planting farms and gardens throughout cities. In the midst…
revamp | Eat Up v3.0
A manuscript often takes on several personalities before finding its most publishable persona. As it turns out, Eat Up is no different. I wrote the first draft of Eat Up in 2010 while in graduate school, and consequently…
diversified marketing
Writing a book is the easy part. The challenge seems to come with publication and promotion. The first draft of “Eat Up” was targeted toward academia, and the tone was dry and, well, academic. The current…