EAT UPthe value of visibility
Rooftop farms and gardens are intoxicating when you’re up on the roof, but how the heck are you supposed to know they’re there from down on the ground? Visibility is a powerful tool in spreading the word…
the hottest of hotspots
If the U.S. were a cupcake, and the rooftop farms and gardens dotted around the country were the sprinkles, then Brooklyn would be the cherry on top. Thank you for bearing with me on that analogy….
3… 2… 1… action!
While standing in the spotlight may be uncomfortable at times, the strategic rooftop farmer embraces the media and “eats up” it’s marketing potential. Simply put, media coverage can be instrumental in disseminating a farm’s brand. Print…
the buzz.
If you mentioned rooftop farming a few years ago, most people would think you were crazy. But now that rooftop farms and gardens have taken root across the country, more and more people are joining the…
farming in the sunshine state
Despite Florida’s abundant sunshine and rainfall, there is a surprising lack of rooftop agricultural activity throughout the state. The growing conditions are perfect for food production at any altitude, and yet, most growing is reserved for…
a financial giant and a pitchfork
While young metro-agrarian trend setters around the country dive elbow deep into compost, one financial giant wants to get its hands dirty too. This multinational investment banking and securities firm (that prefers to remain anonymous), is constructing…
standing room only
The packed audience sat in anticipation as I introduced three panelists at the international CitiesAlive conference on Friday. The conference, held this year in Philadelphia, is organized annually by the Toronto-based Green Roof Professional (GRP) accreditation organization Green Roofs for…
open table
This post is all about you. Previous blog posts have revolved around interviews with industry leaders, large-scale viability issues, the path to publication, and general musings about rooftop food production. This post, in contrast, will ideally act…
the shortest tomato plant
Let’s talk stature. Many tomato plant varieties grow tall, large, and wild. When conditions are right, these plants seem to grow overnight in a manic effort to reach the sun. Tomato plants can be tamed with…
the woman behind the farm
Annie Novak is an absolute gem. As the co-founder and farmer of Eagle Street Rooftop Farm in Brooklyn, NY, Annie gracefully juggles the responsibilities of food production, managing volunteers, answering to the media, marketing, and of…