EAT UP3… 2… 1… action!
While standing in the spotlight may be uncomfortable at times, the strategic rooftop farmer embraces the media and “eats up” it’s marketing potential. Simply put, media coverage can be instrumental in disseminating a farm’s brand. Print…
a retrofit, retrofit?
In the green roofing world we recognize two types of green roofs: those built on new construction, and those built atop existing buildings. The latter is known as a “retrofit.” When considering a retrofit, a structural…
the buzz.
If you mentioned rooftop farming a few years ago, most people would think you were crazy. But now that rooftop farms and gardens have taken root across the country, more and more people are joining the…
farming in the sunshine state
Despite Florida’s abundant sunshine and rainfall, there is a surprising lack of rooftop agricultural activity throughout the state. The growing conditions are perfect for food production at any altitude, and yet, most growing is reserved for…
a financial giant and a pitchfork
While young metro-agrarian trend setters around the country dive elbow deep into compost, one financial giant wants to get its hands dirty too. This multinational investment banking and securities firm (that prefers to remain anonymous), is constructing…
standing room only
The packed audience sat in anticipation as I introduced three panelists at the international CitiesAlive conference on Friday. The conference, held this year in Philadelphia, is organized annually by the Toronto-based Green Roof Professional (GRP) accreditation organization Green Roofs for…
rooftop beekeeping video
This is an outstanding WHYY video on Urban Apiaries; Philadelphia’s most popular urban honey producer. WHYY Rooftop Beekeeping
the woman behind the farm
Annie Novak is an absolute gem. As the co-founder and farmer of Eagle Street Rooftop Farm in Brooklyn, NY, Annie gracefully juggles the responsibilities of food production, managing volunteers, answering to the media, marketing, and of…
rooftop beekeeping
According to urban apiarist Trey Flemming, bees that live in cities are generally healthier than their rural counterparts. Bees are broad spectrum pollinators, which means that they leave the hive and look for varied types of nectar…
160,000sf north philadelphia rooftop farm
Philadelphia is blessed with a burgeoning urban agricultural scene, which provides residents with access to fresh, locally produced, often organic food. While most of these farms and gardens are concentrated around the city’s central and western regions,…