EAT UPrevamp | Eat Up v3.0
A manuscript often takes on several personalities before finding its most publishable persona. As it turns out, Eat Up is no different. I wrote the first draft of Eat Up in 2010 while in graduate school, and consequently…
open table
This post is all about you. Previous blog posts have revolved around interviews with industry leaders, large-scale viability issues, the path to publication, and general musings about rooftop food production. This post, in contrast, will ideally act…
pitch it. pitch it good.
Pitching a manuscript to a publisher is like trying to convince someone that your child is the brightest or your glass of water is the wettest. It’s nerve racking. How can you possibly convince a professional,…
fact or fiction
Your average American has never considered growing food on a roof. Truthfully, the idea of “urban rooftop agriculture” sounds a bit far fetched, until you see it in action. These are powerful places. Their power can…
inner snark
In re-crafting and editing “Eat Up,” I catch myself slipping into a mildly snarky tone. Maybe it’s just my inner snark breaching the surface, or maybe it’s because rooftop agriculture is a relatively wild subject matter, that…
dreaming big
As discussed in the previous post, the importance of selecting the right person to write the book’s foreword is paramount. The most appropriate candidates for “Eat Up” fall within the categories of food writer, community activist, designer, and practitioner….
diversified marketing
Writing a book is the easy part. The challenge seems to come with publication and promotion. The first draft of “Eat Up” was targeted toward academia, and the tone was dry and, well, academic. The current…
book teaser
Productive rooftop farms and gardens around the globe continue to prove that rooftop agriculture is possible. The question, though, is not of feasibility; it is of viability. Is rooftop agriculture viable in the United States given…