EAT UP3… 2… 1… action!
While standing in the spotlight may be uncomfortable at times, the strategic rooftop farmer embraces the media and “eats up” it’s marketing potential. Simply put, media coverage can be instrumental in disseminating a farm’s brand. Print…
the pitch.
In America, over an acre of farmland is lost every minute.* With the increasing appeal of urban living and pop culture’s rediscovery of fresh food, urbanites are planting farms and gardens throughout cities. In the midst…
diversified marketing
Writing a book is the easy part. The challenge seems to come with publication and promotion. The first draft of “Eat Up” was targeted toward academia, and the tone was dry and, well, academic. The current…