EAT UPconference call
While most people reminisce about last week’s turkey dinner I’m still trying to catch my breath from November’s whirlwind of conferences. Back-to-back events in Boston and Philly left me (and many other designers) invigorated yet exhausted!…
Roof-to-Table Launch Event!
It is my great privilege to announce that EAT UP | the inside scoop on rooftop agriculture was launched on Thursday amidst family and friends at Good Karma Café (928 Pine Street) in my hometown of Philadelphia. The event drew…
it’s official.
Ladies and gents! Urban agricultural enthusiasts around the globe. It is my great pleasure to announce that my book, EAT UP | the inside scoop on rooftop agriculture, will be published today! The first copies are streaming off…
making your rooftop farm a reality
[youtube=http://www.youtube.com/watch?v=LGyWBAOj9ls&feature=youtu.be] As my company, Roofmeadow, delves deeper into the world of rooftop agriculture, keep us in mind for your rooftop farm or garden project! With engineers, landscape architects, construction specialists, and a rooftop agricultural expert (yours…
EAT UP on Amazon!
Ladies and gentlemen; metro-agrarian enthusiasts around the globe. I am thrilled to announce that EAT UP | the inside scoop on rooftop agriculture is officially for sale on Amazon! Be one of the first to pre-order…
EAT UP BOOK DEAL!!
I am thrilled to announce that EAT UP | the inside scoop on rooftop agriculture will be published by New Society Publishers! The book will be released in Canada and the U.S. in spring 2013, with an…
the pitch.
In America, over an acre of farmland is lost every minute.* With the increasing appeal of urban living and pop culture’s rediscovery of fresh food, urbanites are planting farms and gardens throughout cities. In the midst…
revamp | Eat Up v3.0
A manuscript often takes on several personalities before finding its most publishable persona. As it turns out, Eat Up is no different. I wrote the first draft of Eat Up in 2010 while in graduate school, and consequently…
pitch it. pitch it good.
Pitching a manuscript to a publisher is like trying to convince someone that your child is the brightest or your glass of water is the wettest. It’s nerve racking. How can you possibly convince a professional,…
diversified marketing
Writing a book is the easy part. The challenge seems to come with publication and promotion. The first draft of “Eat Up” was targeted toward academia, and the tone was dry and, well, academic. The current…